Your inner voyage
Initial Brief
The aim of this unique project was to publish and sell copies of an art journal that was designed to improve mental health of users by allowing them a well-guided way to express their emotions through various creative activities.
My task was to design the pages according to the content in a colourful printable format.
My Process
1
Designing a style guide
Understanding the requirements of the client to create a visual language that aptly depicts the vision for the product.
2
Formatting and arranging content
Formatting the superfluous text-heavy content into a visual format, and designing a suitable layout that is compatible with printing requirements.
3
Adding the graphics
Using the right backgrounds, consistent graphical elements that work well with the textual content.
Style Guide
Moodboard
Abstract textured backgrounds
Typography
Font specimen
Olivia
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Olivia is an artistic calligraphic font that emphasizes the flow depicted in the visual language of the journal.
Font specimen
Roboto
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Where neat legibility is required in the body, Roboto is used as it balances content density and reading comfort.
Cover variations
Final Product
