Connections is an idea for a new age dating app that I pursued as a pet project. The idea was to replace the shallow matching strategy of dating apps in the market with a way to help users make meaningful connections.
At its peak, I had gathered a team of 5 people who were working with me on this project, but I had to park it for a while so that I could earn a living.
I believe that this project has great startup potential, and intend to work on it if I can procure funding and hire passionate individuals to work with me.
“Listen closely to your dating app, and you might just hear the roar of a vast human tide of unbridled connection and love, a great wave that is already changing the world, and shows no sign of slowing.”
The number of online dating app users are expected to be increased from 33.9 million to 37.5 million in a few years.
The online dating industry in India is worth over ₹2,394 crore ($323 million)
Tinder turns out to be one of the most earning apps globally.
It earned more than Netflix and YouTube in Q2 2019 from Play Store and App Store. Dating apps generated more than US$ 1.6 billion in 2019.
Tinder turns out to be one of the most earning apps globally. It earned more than Netflix and YouTube in Q2 2019 from Play Store and App Store. Dating apps generated more than US$ 1.6 billion in 2019.
E
EmpathizeD
DefineI
IdeateP
PrototypeT
TestE
EmpathizeContextual Research
Quantitative Surveys
Qualitative Interviews
User Journeys
User Personas
Affinity Mapping
Empathy Mapping
Rose Bud Thorn
D
DefineProblem Framing
Product Vision Board
I
IdeateBranding
Content Design
Process Mapping
P
PrototypeLow Fi Prototyping
T
TestDVF Study
Role Playing
Moderated User Testing
Scenario Testing
Premium Users
Current Premium Users
Past Premium Users
(who shifted back to the freemium version)
Freemium Users
Current Freemium Users
Past Freemium Users
(who don’t use dating apps anymore)
Multiple App Users
Current users of multiple apps simultaneously
Past users of multiple apps
(using only one of them currently)
Secondary Stakeholders
Copywriters, art directors and designers
Journalists, social media influencers
Campus representatives
Other criteria for primary research
Users looking for only hookups on dating apps
Users looking for only serious relationships on dating apps
Users that have virtually physically attractive profiles
Users that do not have virtually physically attractive profiles
Users belonging to the LGBTQIA community
Users looking for friends or just deep conversations
(eg : Bumble BFF or Badoo)
Users looking to build professional networks through apps
(eg: Bumble Bizz)
Users over the age of 40 on these apps
Users who found their spouse/partner via a dating app
Mapped the stakeholders for primary research
Used various popular apps for 3 months, took snapshots of every feature and user journey
Compared and rated every app with various usability criteria
Formulated research objectives
Understanding the shortcomings of the current apps in the market through the perspectives of the users
What are the various features of the current market apps that the different categories of users like and dislike
What are the distinguishing features of the apps?
What are the categories of users on the apps?
What are the liked and disliked features of each app by each user category?
Prepared research guides and hundreds of interview questions
Analysed responses from over 100 users
Affinity map of transcribed verbatim from thousands of minutes of interview footage
The following business model is for an online smartphone-based dating application. The idea is to give dating-app users a platform to establish meaningful connections with their potential partners instead of playing the shallow “swiping game” where users simple swipe at profiles based on their physical attractiveness as depicted through photographs.
This app aims to ensure a deeper connection by putting the users through a series of mini-games ultimately aimed at revealing secrets about each other and form substantial bonds in the process. Several of the market competitors have been studied in depth and the value proposition is derived through a series of successful ideation sessions.
By allowing users to form deeper connections
Through providing a better understanding of a potential partner’s values and preferences instead of a surface level attraction through the pictures they upload
By limiting the number of simultaneous connections and allowing users to focus on only one potential partner at a time
By leveling the playing field for people without pictures that match general standards of physical attraction
By making it easier for people to approach, initiate and sustain conversations with their potential partners
Current Market
Millennials and GenZ looking to hookup, date or for validation and procrastination.
Soon to be
People looking for serious relationships after having had their fun with flings and hookups.
Refusing
Objectively physically unattractive people that claim to not get decent matches.
People that believe dating apps are just fronts for hookups and can’t be used for dating.
People that are already in committed relationships.
People that claim that they don’t need dating apps for hooking up or dating.
Unexplored
People that are unaware of dating apps.
Married People.
Technologically challenged (older) people.
Illiterate people.
Rural conservative populace.
Emotional Words
Friendly, warm, trusting, fun, exciting, sympathetic, engaging
Analogies
Like your best friend trying to set you up with your crush
Who pays whom to do what?
People looking to find meaningful connections in online dating pay us to provide premium features of the platform and added assistance in matchmaking.
Advertisers pay us to display their ads on our platform.
Paid Features
No ads
Ways to get to know the potential partner’s profile better even before the first question.
Pricing Model
Freemium for customers
Dynamic pricing for ad agencies based on which profiles their ads would be shown/ or pay per click.
Human
App Developers
UI / UX Designers
Database Managers
Backend Developers
Branding and Marketing Specialists
Psychologists
Financial
Funds raised from investors
Crowdfunding
Intellectual
Proprietary user-pairing algorithm patents
Copyrights of the content
Trademarks of branding
Physical
Company Hardware
Key Activities
Content Creation
Customer Acquisition
App design and development
Backend development and maintenance
Database management
Data analytics
Cost Structure
Cost of customer acquisition, referral credits, marketing and advertising
Insurance, legal costs
Infrastructure costs, computing power
Employee Payroll
Server Hosting
Key Partners
Android/iOS API community
Payment Processors
Backend server hosts
Google Play Store, Apple App Store
Core Competency
Creating unique different activities on our platform geared towards helping users forge meaningful connections with their potential partners
Since I had to move away from this project and put it on hold, the next work on the design and development is yet to be done. A lot of people believe in the potential of this project and I cannot wait to take this further.
If you are looking to invest in this project as a team-mate, a mentor, or as an investor, I would love to hear from you.
Reach out